Gradial is a software platform that enables digital marketing teams to automate their content supply chain, streamlining the creation, updating, and deployment of digital assets across multiple channels. Visit Gradial to learn more about their solutions.
Gradial's core platform is designed to reduce the operational burden associated with managing digital content. It supports marketers by automating tasks such as creating asset variants, executing content updates, and building or migrating pages across various digital channels. The platform can be used as a comprehensive, full-stack solution or integrated directly into existing marketing workflows by connecting with tracking systems like JIRA and Workfront, as well as with any content management system (CMS) or digital asset management (DAM) tool.
By handling the operational tasks behind the scenes, Gradial allows creative and marketing teams to focus on strategy and content quality, rather than breaking down large projects into granular actions or dealing with repetitive manual work. This approach aims to help teams execute their vision faster and more efficiently.
Who Uses Gradial?
Gradial serves digital marketing teams across a variety of industries, particularly those that manage complex content operations at scale. Notable customers include:
- Slalom
- AWS
- Accenture
- MRM
- Infogain
- Hero Digital
- GM
- Prudential
These organizations leverage Gradial to automate and accelerate their content operations, ensuring timely and consistent digital experiences across platforms.
How Was Gradial Started?
Gradial was founded in Seattle, Washington, and is led by a team with experience in software development and digital marketing operations. The founding team includes Anish Chadalavada, who has played a key role in building the platform's capabilities and connecting it with real-world marketing workflows.
What Makes Gradial Different?
Gradial stands out by offering both a full-stack solution and the flexibility to integrate into existing marketing processes. Its ability to respond to tickets in popular project tracking systems and connect with any CMS or DAM allows it to fit seamlessly into diverse enterprise environments. This operational flexibility is particularly valuable for organizations seeking to modernize their content supply chain without overhauling their entire technology stack.
Where Is Gradial Located and How Big Is the Team?
Gradial is headquartered in Seattle, Washington, United States, and operates as a privately held company with a team size of 11-50 employees.
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