Garage is a wholesale auto parts marketplace and distributor based in Africa, focused on connecting over 2 million auto parts retailers with global suppliers. Garage aggregates parts from the world’s largest suppliers and delivers them directly to African retailers, streamlining the supply chain in a market valued at $25 billion annually.
The company operates at the intersection of B2B commerce, logistics, and supply chain innovation, making auto parts procurement more efficient and accessible for retailers across Africa. As Africa’s vehicle ownership is projected to reach 400 million by 2050—with each owner spending over $1,000 per year on parts—Garage positions itself as the backbone for retail shops "powered by Garage" throughout the continent.
The Technology and Market Trends Behind Garage
Garage leverages a digital marketplace platform to aggregate inventory, manage supplier relationships, and facilitate direct deliveries to retailers. This approach addresses common challenges in the African auto parts sector, such as fragmented supply chains, inconsistent product availability, and legacy distribution systems.
The trend toward digitizing traditional wholesale markets and improving logistics has been crucial in enabling Garage’s growth. As African economies urbanize and vehicle ownership skyrockets, demand for reliable, genuine auto parts is increasing rapidly. Garage’s technology-driven model allows retailers to access a broad catalog of parts, compare prices, and receive deliveries more reliably than through traditional channels.
Who Uses Garage?
Garage primarily serves independent auto parts retailers and shops across Africa, with a strong initial presence in Ghana and expansion into other regions. Their customers are typically:
- Small and medium-sized retail auto parts shops
- Local distributors seeking access to a wider product range
- Businesses aiming to improve reliability and speed of their supply chain
Garage’s B2B platform is designed to scale alongside the rapidly expanding vehicle population in Africa, giving local businesses the infrastructure to meet growing demand.
Competitors and the African Auto Parts Marketplace Landscape
The African auto parts wholesale sector is highly competitive and rapidly evolving, with several notable players:
- Auto Parts Africa: A large B2B portal connecting importers with suppliers, focusing on a broad range of auto parts, tires, and batteries.
- AutoApplies: An online platform offering quality auto parts for various makes and models, with a focus on convenience and delivery.
- Afribarn Auto Parts: Uses technology to distribute high-quality, genuine new auto parts, particularly from US Original Equipment (OE) sources.
- Dannys Automotive: A strictly wholesale provider of replacement parts and accessories in South Africa.
- Barma Auto Parts: Online ordering and delivery for African buyers seeking auto spare parts.
- Parts Incorporated Africa (PIA): The warehousing and distribution arm of Motus Aftermarket Parts Group, delivering branded, quality parts.
- AfricaBoyz Online: Specializes in a wide range of automotive parts, from clutch and engine components to service parts.
Garage differentiates itself through its deep integration with local retailers, its focus on direct delivery, and a technology platform tailored to the unique logistics challenges of African markets.
Use PromptLoop to Uncover Company Data
Looking for more company insights like this? PromptLoop helps you go deeper, providing unique data points and analysis on companies like Garage and many others. Automate your research and find the information that matters most. Discover how PromptLoop can accelerate your market intelligence. Get A Free Demo to learn more.