Fullcast is an AI-enabled, no-code platform designed to help go-to-market teams manage capacity planning, territory and quota management, lead routing, and performance tracking. The platform connects strategic go-to-market (GTM) planning with tactical sales execution, enabling real-time adjustments across sales, operations, finance, marketing, and customer success functions. You can learn more at fullcast.com.
Fullcast's core offering is the Go-to-Market Cloud—a centralized solution for planning, executing, and tracking GTM operations. Its primary features include:
- Capacity Planning: AI-powered tools for planning and executing sales coverage and capacity scenarios.
- Territory Management: Design and deploy sales territory plans in one place, using AI to balance and optimize territories.
- Quota Management: Set and distribute sales quotas leveraging AI-driven scenario modeling.
- Lead and Account Routing: Automated routing to ensure leads and accounts reach the appropriate teams.
- MarTech Integrations: Connect and clean your marketing technology stack as data is collected.
What Makes Fullcast Different?
Fullcast offers a "living plan" approach, uniquely connecting GTM planning with tactical sales operations. The platform is fully no-code, offering one of the fastest implementation times in the market—users can create and modify plans in days without spreadsheets or specialized model builders. Fullcast’s Salesforce Policy Engine allows organizations to define and enforce sales policies using AI-powered automation.
Who Uses Fullcast?
Fullcast serves thousands of go-to-market professionals, particularly those in revenue operations (RevOps), sales, and marketing teams at mid-sized and large businesses. Notable customers include Sprout Social, Degreed, Iterable, Collibra, Zones, OwnBackup, and Udemy. These organizations use Fullcast to optimize operations, proactively engage with their customers, and make informed go-to-market decisions.
How Was Fullcast Started?
Fullcast was founded by Bala Balabaskaran and Dharmesh Singh, who previously led RevOps automation at Salesforce, contributing to significant revenue growth and operational accuracy. Their experience in automating GTM planning at scale informed the development of Fullcast. After initial angel investment and collaboration, Ryan Westwood, Lance Evanson, and Isaac Westwood joined the founding team. The leadership group also includes Amy Cook (CMO), Aubrey Donnelly (Chief of Staff), Tim Huss (CFO), Brittany Davies (Head of People and Culture), James Platt (General Counsel), and Pete Shelton (Chief Revenue Officer). More about their journey can be found on their About page.
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