Full Circle Insights is a software solution specializing in Salesforce-native attribution modeling and funnel measurement for marketing operations. Full Circle Insights enables marketing teams to track, measure, and optimize the impact of their campaigns directly within Salesforce, helping organizations achieve accurate and aligned reporting.
The platform provides customizable dashboards that allow marketers to analyze ROI, follow the customer journey, and gain actionable insights from their Salesforce data. By focusing exclusively on Salesforce integration, Full Circle Insights stands out as a dedicated solution for attribution and funnel analysis within this widely used CRM ecosystem. This approach helps eliminate reporting silos and gives marketing leaders the confidence to make data-driven decisions.
Who Uses Full Circle Insights?
Full Circle Insights serves marketing operations teams and professionals at B2B organizations that rely on Salesforce for customer relationship management. As an example, companies like Rockwell Automation use Full Circle Insights to enhance their marketing analytics and performance tracking.
How Was Full Circle Insights Started?
Full Circle Insights was founded by a team with extensive experience in technology, finance, and customer success:
- Jacek Materna (CEO): Accomplished go-to-market tech executive with a strong background in scaling B2B companies.
- Krzysztof Lesisz (VP of Engineering): Brings experience across development, architecture, and sales.
- Jandir Matos (Lead Economist, VP of Finance): Finance leader with over 15 years of experience.
- Erica Newell (VP of Customer Success): Focused on elevating the customer experience. You can read more about the team on their About page.
What Makes Full Circle Insights Different?
Full Circle Insights is differentiated by being fully native to Salesforce, allowing for seamless integration and reporting within the platform. Its focus on customizable dashboards and actionable analytics helps marketing teams move from raw data to meaningful business insights—without the complexity of disconnected or manual reporting tools.
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