Front is a collaborative customer communication platform designed to help businesses build and maintain strong relationships with their customers by bringing together email and app-based conversations in a single hub (Front website). The platform enables teams to manage and personalize customer interactions at scale, making it easier to deliver seamless, impactful support and engagement across channels.
With more than 8,000 businesses using Front, the platform focuses on scaling natural, human conversations that foster long-term customer loyalty. Front integrates email, apps, and workflow tools, allowing teams to collaborate efficiently while ensuring every message receives the right attention. Its features are tailored for B2B productivity, helping organizations transform daily customer communication into business impact.
What technology enables Front's platform?
Front leverages a SaaS-based architecture to centralize communication across multiple channels, including email, SMS, live chat, and integrated business apps. The platform's collaborative inbox and workflow automation tools allow teams to assign, comment on, and resolve customer conversations together, reducing response times and increasing accountability. By integrating with popular business applications, Front streamlines processes and ensures a complete view of the customer journey.
The technology also supports analytics for tracking team performance and customer satisfaction, providing actionable insights to improve service quality. Security and scalability are key components, making Front suitable for a wide range of businesses seeking reliable customer engagement solutions.
Who uses Front?
Front primarily serves B2B organizations that prioritize personalized, efficient customer communications. Its user base includes customer support teams, account management, sales, and operations teams across industries such as SaaS, financial services, logistics, and more. Companies choose Front to unify communications and enable team-based customer engagement, especially when managing high volumes of messages or complex workflows.
Who are Front's competitors?
Front operates in the customer communications management and collaborative inbox market. Notable competitors include:
- Intercom: Provides an AI-first customer service solution with chat, inbox, and automation tools.
- vcita: Offers a CRM with integrated scheduling and invoicing to support client interactions.
- Freshdesk: A support platform merging multiple communication channels for customer engagement.
- Zoho Desk: Unifies communications across phone, email, chat, SMS, and social media.
- OpenText: Focuses on omnichannel, personalized communications for enterprises.
- Quadient: Centralizes management of customer communications for improved workflow.
- Cincom: Offers integrated solutions for streamlined interactions and improved segmentation.
These platforms may differ in their focus on automation, AI, omnichannel support, or industry-specific features, but all aim to improve customer communications and team collaboration.
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