Friendbuy is a software platform that enables e-commerce businesses to drive growth through referral and loyalty programs. Friendbuy provides tools for customer acquisition and retention by allowing brands to launch and manage referral campaigns, loyalty programs, and customer rewards.
The platform is tailored to help e-commerce companies acquire new customers through word-of-mouth referrals while lowering customer acquisition costs and increasing customer lifetime value. Friendbuy’s Referral Platform is designed to make it easy for brands to encourage existing customers to refer friends, with analytics to track performance and optimize campaigns. Its Loyalty Platform supports various program types, including points-based rewards, spend-based incentives, VIP tiers, memberships, and customer challenges, all aimed at boosting repeat purchases and long-term engagement.
Friendbuy integrates seamlessly with leading e-commerce, subscription billing, email, and SMS platforms, making it a flexible addition to most online retail tech stacks. It also offers comprehensive analytics, campaign management, and A/B testing to help brands maximize the results of their referral and loyalty efforts.
Who Uses Friendbuy?
Friendbuy serves a range of direct-to-consumer and e-commerce brands. Notable customers include:
- Natural Dog Company
- Nuuly
- Outdoor Voices
- SPANX
- OLLY
- Prose
- woom
- Branch
- Casper
- Flaviar
- Olive & June
- Saalt
These brands use Friendbuy to acquire new customers, improve retention rates, and grow overall revenue through tailored loyalty and referral strategies.
How Was Friendbuy Started?
Friendbuy’s founding team brings experience from e-commerce, retention marketing, and customer success at companies such as SPANX, Outdoor Voices, OLLY, Natural Dog Company, Klaviyo, Okendo, and Nuuly. This collective expertise informs Friendbuy’s focus on effective, scalable solutions for customer acquisition and loyalty in the digital commerce space.
What Makes Friendbuy Different?
Friendbuy differentiates itself through seamless integrations, actionable analytics, and robust program customization. Its platform is built to fit into existing e-commerce workflows, with a focus on ease of use and measurable impact on customer acquisition and retention.
Where Is Friendbuy Based and What Is Its Size?
Friendbuy is headquartered in Los Angeles, CA, United States, and operates as a privately held company with 11-50 employees.
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