Freshpaint is a customer data platform focused on enabling HIPAA-compliant data collection, safeguarding, and activation for healthcare organizations. Freshpaint specializes in helping companies make their websites and marketing technology stacks compliant with HIPAA regulations, allowing them to use modern analytics and marketing tools without exposing sensitive patient data.
The platform acts as critical data infrastructure for healthcare marketers, automating the secure movement of data between systems while tightly controlling the flow of HIPAA-regulated information to third-party marketing tools. This allows healthcare providers and organizations to run effective marketing campaigns and improve access to care, all while ensuring patient privacy is protected.
How Does Freshpaint Enable HIPAA Marketing Compliance?
Freshpaint solves the challenge of using analytics and marketing tools—which often require sharing user data—within the strict privacy requirements of healthcare. The technology automatically identifies, manages, and restricts the transmission of sensitive health information to ensure only compliant data reaches external marketing platforms. This reduces the risk of accidental HIPAA violations and simplifies compliance for digital teams.
Who Uses Freshpaint?
Freshpaint primarily serves healthcare providers, health tech companies, and marketing teams that need to leverage web analytics and customer engagement tools without compromising on patient privacy. Their users are typically organizations operating in the United States, where HIPAA compliance is a necessity.
Who Are Freshpaint’s Competitors?
Freshpaint operates in the niche of HIPAA-compliant marketing and analytics infrastructure. Notable competitors and alternative solutions include:
- Act-On Software: Provides marketing automation solutions with HIPAA-compliant features for healthcare organizations.
- Cardinal Digital Marketing: Offers HIPAA-compliant marketing technologies and services tailored to healthcare clients.
These companies also focus on bridging the gap between modern digital marketing and healthcare privacy requirements, but Freshpaint differentiates itself through a strong emphasis on automated data flow control and infrastructure for safeguarding sensitive patient information.
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