Footprints AI is a retail media technology company that provides a next-generation platform for agencies, brands, and physical retailers to execute and measure in-store and online advertising campaigns. Footprints AI specializes in transforming customer interactions—both identified and anonymous—into targetable media audiences using proprietary AI and analytics.
How does Footprints AI help retailers and advertisers?
The Footprints AI platform grants advertisers access to an exclusive network of physical retailers, allowing them to plan and run campaigns with high precision. The system offers real-time insights into how these campaigns impact sales at both the product and store level. For retailers, Footprints AI enables the monetization of in-store and online customer behavior by turning 100% of shoppers into targetable audiences, regardless of whether their identity is known. This is achieved through AI-driven analysis of browsing and purchase patterns, with reported accuracy rates of up to 96%.
Retail partners using Footprints AI have seen their retail media revenues grow up to 10 times faster within three months, with no cost to the retailer and full ownership and control of their data.
What sets Footprints AI apart?
- Operates one of the most advanced syndicated retail media networks in Central and Eastern Europe (CEE).
- Analyzes and monetizes the shopping behavior of over 15 million online and in-store customers monthly.
- Delivers up to 8x better returns on ad spend and provides unique media-to-sales attribution for advertisers and brands.
- Enables both identified and anonymous customer behaviors to be leveraged for advertising, expanding audience reach for brands and agencies.
Who uses Footprints AI?
Footprints AI serves both advertisers (agencies and brands) and physical retailers seeking to boost advertising revenues through retail media. Their customer and partner base includes leading names such as:
- Profi (Ahold Delhaize)
- Carrefour
- Rimi Baltic
- Bolt Food
- Auchan
- Altex
- Tazz (Wolt Romania)
- Danubius
- Studenac
- Coca-Cola
- Vodafone
How was Footprints AI started?
Footprints AI was founded by Dan Marc, who brings over 17 years of expertise in media, data science, and digital strategy. The company was created to help physical retailers become key players in the rapidly growing retail media space by leveraging AI and data-driven insights. You can read more about their story on their About page.
Where is Footprints AI based?
Footprints AI is headquartered in Sunnyvale, California, United States, with a team of 11-50 employees.
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