Fairing is a software platform that enables Ecommerce brands to collect and operationalize zero-party data at speed and scale. Fairing, formerly known as EnquireLabs, helps online retailers build more sustainable customer relationships and growth models by leveraging direct survey data for key business functions.
Fairing’s core offering centers around collecting ground-truth data directly from customers through surveys, and then using that data for marketing attribution, audience segmentation, personalization, and conversion rate optimization (CRO). The platform is designed to automate and integrate this process, allowing brands to streamline how they gather and act on customer insights.
By focusing on zero-party data—the information that customers willingly and proactively share—Fairing addresses increasing privacy concerns and the limitations of third-party tracking. This approach is particularly valuable for brands aiming to future-proof their marketing strategies and improve customer experience based on reliable, first-hand insights.
Who uses Fairing?
Fairing serves a wide range of Ecommerce companies, from emerging DTC brands to established online retailers. Some notable customers include Weezie, ADOPTER Media, Füm, Blissy, and Rhone. These brands use Fairing to strengthen their marketing attribution, refine audience targeting, and drive more personalized customer journeys.
How was Fairing started?
Fairing was co-founded by Andrew Hughes and Adam McNeil, leaders with significant experience in Ecommerce growth and marketing. Andrew Hughes serves as VP of Growth at Weezie, while Adam McNeil was previously VP of Marketing at Füm and is currently VP of Marketing at ADOPTER Media. Their backgrounds inform Fairing’s emphasis on actionable data and marketing effectiveness. More about Fairing’s story can be found on their About page.
What makes Fairing different?
Fairing stands out by enabling brands to collect zero-party data at scale and operationalize it for automation and integration across marketing systems. By relying on survey data directly from customers, Fairing provides a more accurate and privacy-compliant alternative to traditional attribution and personalization methods. This focus has earned the trust of thousands of Ecommerce brands.
Use PromptLoop to Uncover Company Data
Looking for more company insights like this? PromptLoop helps you go deeper, providing unique data points and analysis on companies like Fairing and many others. Automate your research and find the information that matters most. Discover how PromptLoop can accelerate your market intelligence. Get A Free Demo to learn more.