Entrupy is a technology company that uses artificial intelligence to instantly authenticate luxury handbags and accessories. Entrupy offers a patented authentication service leveraging computer vision algorithms and microscopy to help secondary resellers, marketplaces, and businesses verify the authenticity of high-value physical goods.
Entrupy's core offering is its objective, independent authentication platform, which is currently used by hundreds of businesses worldwide. The company's technology addresses the global challenge of counterfeit goods—estimated at $1.7 trillion in annual sales—by providing scalable, science-based authentication for luxury products. This approach builds trust in high-value transactions, making Entrupy a trusted partner for resellers and marketplaces.
How was Entrupy started?
Entrupy was founded by Ashlesh Sharma, Vidyuth Srinivasan, Vishal Kanchan, and Lakshminarayanan Subramanian. The founding team has a background in machine learning and computer vision, and authored a research paper on using these technologies alongside microscopy to distinguish genuine products from counterfeits. Their expertise in these fields directly informs Entrupy's technology-driven approach to authentication.
Who uses Entrupy?
Entrupy serves a global customer base consisting mainly of secondary market resellers, luxury consignment shops, online marketplaces, and regulatory authorities. Notable customers include:
- Popchill
- Clothes Mentor
- The Purse Affair
- Max Pawn
- StockX
- Dubai Economy
- Shop Goodwill
- Style Encore
- Cool Kicks
- TBC Wholesale
These organizations rely on Entrupy to ensure the authenticity of luxury goods, reduce fraud, and build trust with buyers.
What sets Entrupy apart?
Entrupy is distinguished by its use of patented computer vision and microscopy combined with artificial intelligence, making it the only independent, scalable technology capable of objectively authenticating luxury products at scale. Its solution is designed to be fast, accurate, and applicable across a range of luxury goods, addressing a critical need in combating counterfeit sales worldwide.
To learn more about Entrupy's background and mission, visit their About page.
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