Embrace is a modern mobile observability platform built on OpenTelemetry that empowers engineering, SRE, and DevOps teams to gain deep insight into mobile app performance and user experiences. Embrace stands out as a user-focused, mobile-first solution, connecting mobile performance data directly with backend observability to provide a complete picture of real customer impact — not just server-side metrics.
The Technology That Enabled Embrace
Embrace leverages OpenTelemetry, an open-source standard for observability, to collect, process, and correlate vast amounts of telemetry data from mobile applications. This technology enables teams to:
- Monitor network requests, screen rendering times, and crashes in real time.
- Tie mobile user experiences directly to backend system performance.
- Make actionable decisions from complex, high-volume data sets.
By focusing on mobile-first observability, Embrace addresses the traditional gap in visibility between mobile app frontends and backend systems, ensuring issues affecting end users are quickly identified and resolved.
Who Uses Embrace?
Embrace primarily serves B2B engineering, DevOps, and product teams responsible for delivering high-quality mobile experiences. Leading organizations such as The New York Times, Marriott, Warby Parker, Masterclass, Home Depot, and Cameo use Embrace to ensure their apps meet user expectations and perform reliably at scale. These customers span industries including retail, media, education, and hospitality, underlining Embrace's broad applicability across sectors where mobile experience is critical.
Who Are Embrace's Competitors?
Embrace operates in the mobile application performance monitoring (MAPM) and observability space. Key competitors include:
- Firebase Performance Monitoring: Offers network request and screen render time monitoring for mobile apps.
- New Relic Mobile Monitoring: Provides end-to-end observability from frontend to backend for mobile applications.
- Datadog Mobile Application Monitoring: Delivers full-stack monitoring and optimization for mobile app performance.
- Sentry Mobile Monitoring: Focuses on crash reporting and application stability for mobile developers.
- Dynatrace Mobile Monitoring: Offers end-to-end visibility and optimization for customer engagement and retention.
Embrace sets itself apart by being the only mobile-first observability solution built entirely on OpenTelemetry, with a strong emphasis on real user impact, making it uniquely positioned for organizations that prioritize mobile experience.
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