Embark Trucks (acquired by Applied Intuition) is an autonomous vehicle technology company that develops software solutions to enable autonomous trucks for carriers and fleet operators. Headquartered in San Francisco, Embark focuses on building the systems that allow commercial trucking fleets to integrate and manage self-driving trucks within their existing operations.
The company's core product is a software platform designed to facilitate safe and efficient autonomous driving for long-haul trucks. By leveraging advanced AI and machine learning, Embark's technology aims to optimize freight logistics, reduce transportation costs, and improve road safety. Their mission is to create a future where shipping is more affordable, truck drivers can stay closer to home, and highways become safer for everyone.
How was Embark Trucks started?
Embark Trucks was founded and guided by a leadership team with deep experience in the automotive, defense, and technology sectors. Notable founding team members include Rick Wagoner (former Chair & CEO of General Motors), Dieter Zetsche (former Chairman of Daimler AG and Head of Mercedes-Benz), Christopher Miller (former Acting U.S. Secretary of Defense), General Raymond Thomas III (former Commander of U.S. Special Operations Command), General Stephen Wilson (former Vice Chief of Staff of the U.S. Air Force), Dr. Bruce Jette (former Assistant Secretary of the Army for Acquisition, Logistics, and Technology), Ann Miura-Ko (co-founding partner at Floodgate), and Ron Conway (founder of SV Angel). This diverse leadership brings together expertise in transportation, defense, investment, and technology to guide Embark's mission.
Who uses Embark Trucks' technology?
Embark’s autonomous trucking software is used by a variety of major automotive and mobility companies, as well as commercial fleet operators. Key customers and partners include:
- Toyota
- Nissan
- Porsche AG
- TRATON
- Volkswagen Group
- Isuzu
- Valeo
- Kodiak
- May Mobility
- Luminar
- National Instruments
- Torc
These companies operate in automotive manufacturing, commercial trucking, logistics, and mobility technology, reflecting Embark's focus on serving large-scale commercial transportation fleets.
What makes Embark Trucks stand out?
Embark differentiates itself through its dedicated focus on software for autonomous long-haul trucking, aiming specifically to address the needs of commercial carriers rather than building vehicles themselves. Their technology is developed with an emphasis on operational integration for existing fleets, safety, and practical deployment at scale. The company’s acquisition by Applied Intuition further positions Embark within a broader ecosystem of vehicle autonomy and simulation technologies.
For more about Embark Trucks and Applied Intuition, visit their About page.
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