DecisionLink is a Customer Value Management (CVM) platform that helps businesses quantify, predict, and communicate the value of their products and services throughout the sales cycle. As part of the XFactor.io XPlatform, DecisionLink leverages real-time sales and market data to enable companies to illustrate value for customers and prospects at every stage, making it easier for buyers to understand the tangible impact of proposed solutions.
How Does DecisionLink Work?
The DecisionLink platform analyzes real-time data to provide actionable insights, allowing sales and go-to-market teams to demonstrate ROI and business impact in a scalable, data-driven way. This approach shifts conversations from product features to business value, equipping sellers to address customer priorities and justify purchasing decisions.
What Makes DecisionLink Different?
DecisionLink stands out by integrating value management into the entire go-to-market process, not just at the end of the sales cycle. Its platform supports enterprise-scale operations, enabling consistent value messaging and measurement across large teams and global organizations. DecisionLink's integration with the broader XPlatform from XFactor.io positions it as part of a comprehensive, intelligent go-to-market ecosystem.
Who Uses DecisionLink?
DecisionLink serves a broad range of enterprise customers, including many Fortune 500 companies. Notable organizations using DecisionLink include:
- Workday
- 6sense
- Caterpillar
- Crowdstrike
- IBM
- ServiceChannel
- SimCorp
- Dynatrace
- Zscaler
- Proofpoint
- Supplyframe
- Callminer
- Vaultree
- Nile
These customers span industries such as technology, manufacturing, cybersecurity, and enterprise software, reflecting DecisionLink’s ability to deliver value across diverse business sectors.
How Was DecisionLink Started?
Founded in 2011, DecisionLink was established with the vision to help companies move beyond traditional product selling and focus on delivering real, measurable value. The founding and leadership team brings extensive experience from technology, finance, customer experience, and sales. Key leaders include Ken Levine (CEO), Stephanie Martin (VP, GTM & RevOps), Jose Romero (VP, Product & Platform), and Mike Carpenter (Founder & Executive Chairman), among others. Their backgrounds at companies like Crowdstrike, McAfee, and Proofpoint inform DecisionLink's focus on enterprise needs and scalable solutions. Learn more about their team.
Where Is DecisionLink Based?
DecisionLink is headquartered in Atlanta, GA, United States, and operates as a privately held company with a team of 51-200 employees.
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