Crayon is a competitive intelligence platform designed to help businesses monitor their competitors, receive timely alerts on relevant market intel, and equip sales teams with insights needed to win more deals.
Crayon's software gathers and analyzes information across digital channels, enabling companies to track competitor movements, product updates, messaging changes, and other strategic activity. The platform is used to identify opportunities and threats in real-time, allowing sales and marketing teams to stay ahead in competitive markets.
A key differentiator for Crayon is its focus on actionable intelligence and sales enablement. By transforming raw competitive data into practical insights, it helps organizations not only understand what competitors are doing, but also to translate that knowledge into revenue-impacting actions.
Crayon primarily serves B2B organizations looking to gain an edge in competitive landscapes. Notable customers include Trinet, Gong, Mailchimp, ZoomInfo, Dropbox, Docusign, Alteryx, Cognism, Salsify, ENA, MURAL, and Rapid7, reflecting adoption by leading names across software, HR, security, and marketing sectors.
Founded by Jonah Lopin (CEO), Tom Huntington (CFO), Cam Montague (VP Customer Success), Keith Bourgoin (VP of Engineering), and Jon White (SVP of Product), the team brings a mix of experience in software, customer success, and product development. Crayon is headquartered in Boston, Massachusetts. For more about their story, visit their About page.
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