Correlated is a Product Led Revenue platform that uses insights from your product's users to help sales and revenue teams identify opportunities for expansion and trigger next best actions. Correlated enables organizations to engage with the right person, at the right time, and with the right message, reducing the guesswork and inefficiency of traditional outreach.
How does Correlated's platform work?
Correlated analyzes user behavior and engagement data from within a company's product. By surfacing actionable insights, the platform can notify sales teams when a customer account is showing signs of expansion potential or increased interest. These signals allow teams to prioritize outreach, personalize communication, and drive more effective upsell or cross-sell motions.
Who uses Correlated?
Correlated is designed for B2B software companies aiming to boost their revenue through product-led growth strategies. Typical users include sales, revenue, and account management teams who need timely, data-driven alerts to maximize expansion opportunities. While specific customer names are not publicly listed, the platform is tailored for organizations seeking to integrate product usage data into their sales process.
How was Correlated started?
Correlated was founded by Shaun Gallagher, who brings experience as both a founder and author (notably of 'Experimenting With Babies'). The company is headquartered in New York, NY, and operates as a privately held business with a team size of 11-50 employees. You can read more about their story and vision on their About page.
What makes Correlated different?
Unlike traditional sales enablement tools, Correlated focuses on leveraging real-time product usage insights to inform sales outreach. This approach aims to help teams consistently exceed their expansion quotas by ensuring outreach is never blind, but always targeted and relevant.
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