Common Room is a software platform designed to help go-to-market (GTM) teams capture, organize, and act on buying signals from across digital channels. Common Room provides a unified workspace where teams can identify, score, and prioritize both individuals and accounts behind every buying signal, enabling companies to execute high-converting sales and marketing strategies at scale.
How does Common Room work?
Common Room aggregates data from a wide range of sources—including product usage, community activity, social platforms, and customer interactions—to help companies surface intent signals. The platform then uses these insights to score leads and accounts, allowing GTM teams to prioritize outreach and personalize engagement. This approach is designed to drive more effective and efficient revenue generation by focusing on the signals that matter most.
Who uses Common Room?
Common Room serves a wide spectrum of leading technology companies, particularly those with product-led or community-driven go-to-market strategies. Customers include:
- Apollo GraphQL
- Notion
- Semgrep
- Figma
- Databricks
- Snowflake
- Zapier
- Vercel
- Rippling
- Docker
- Confluent
- Grafana Labs
- GitLab
- Asana
- MongoDB
- dbt Labs
This customer list highlights Common Room's focus on serving innovative, fast-scaling organizations that prioritize digital signals and data-driven GTM execution.
What sets Common Room apart?
Common Room's differentiation lies in its ability to consolidate disparate buying signals and make them actionable for GTM teams. By centralizing data and applying advanced scoring and prioritization, Common Room aims to enable smarter, more targeted sales and marketing plays—helping teams convert more opportunities with less manual effort.
Who founded Common Room?
Common Room was founded by Linda Lian, who brings a vision for the future of go-to-market technology. The company's leadership is focused on helping organizations modernize how they identify and engage with potential customers.
Where is Common Room headquartered?
Common Room is based in Seattle, Washington, United States, and operates as a privately held company with a team size of 51-200 employees.
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