Clarify is an AI-native CRM platform designed to unify customer data, automate repetitive sales tasks, and provide actionable insights for revenue teams. Clarify positions itself as a modern revenue system that streamlines workflows for businesses looking to optimize their customer relationships and sales processes.
Clarify’s core offering centers on consolidating disparate customer information into a single platform, leveraging artificial intelligence to automate data entry, task management, and reporting. By removing manual work and surfacing insights, Clarify enables sales and customer success teams to focus on high-value activities and strategic decision making rather than administrative tasks.
Who Uses Clarify?
Clarify serves a variety of B2B companies and digital businesses aiming to make their revenue operations more efficient. Notable customers include:
- SearchEye
- Pocketflows
- WasteNot
- Creator Aligned
- Volca
- Snowpilot
- Taxwire
- Paramark
These organizations use Clarify to bring together their customer data and automate routine work, helping them better serve their clients and drive growth.
How Was Clarify Started?
Clarify was founded in Seattle, Washington, by Patrick Thompson (Co-Founder / Co-CEO), Austin Hay (Co-Founder / Co-CEO), and Ondrej Hrebicek (Co-Founder / CTO). The founding team has backgrounds in software development and a focus on building tools that make revenue operations simpler and more effective for small and midsize businesses. You can learn more about their team and mission on their About page.
What Makes Clarify Different?
Clarify differentiates itself by being purpose-built as an AI-native CRM, focusing on usability and automation. Rather than retrofitting AI tools onto traditional CRM systems, Clarify is designed from the ground up to leverage artificial intelligence—making it more intuitive and efficient for revenue teams. Its emphasis on unifying data and providing "joyful" user experiences stands out in the competitive CRM landscape.
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