Circular is a consumer electronics subscription platform based in Singapore that accelerates the adoption of the circular economy by offering flexible, low-cost access to tech products across Asia. Through the Circular platform, customers can subscribe to devices such as smartphones, laptops, headphones, gaming gear, VR, and wearables, paying monthly with the option to keep, buy, or return the products as needed.
The service is designed to make accessing the latest technology more affordable and sustainable. If a customer returns a product, Circular refurbishes it and reintroduces it into the subscription cycle, significantly extending the useful life of each device. This approach supports both convenience for consumers and environmental sustainability by reducing electronic waste.
How Does Circular's Tech Subscription Model Work?
Circular allows users to access premium tech products through a subscription rather than making large upfront purchases. Subscribers can:
- Choose from a variety of consumer electronics for a low monthly fee
- Upgrade, swap, or return devices at their convenience
- Purchase the device outright if desired
- Return products for refurbishment, ensuring devices are reused and waste is minimized
This model is particularly attractive to tech-savvy consumers and early adopters in Southeast Asia who want flexibility and affordability without compromising on the latest technology.
What Platforms Compete with Circular?
Circular operates within the growing tech subscription and rental market, focusing on consumer electronics in Asia. Key competitors and similar platforms include:
- Grover: A leading tech rental platform in Europe and the US, offering flexible device rentals and returns.
- Get It Rent: Provides customizable tech subscription plans, emphasizing competitive advantages for consumers.
- Sharpei: Focuses on leasing and subscription models for cost-conscious and sustainability-focused customers.
- Rentacomputer: Offers short-term rentals of computers and gaming equipment for businesses and individuals.
- Samsung AI Subscription Club: Samsung's program for renting AI-powered gadgets on a subscription basis.
While these companies operate in overlapping spaces, Circular differentiates itself by focusing on the Southeast Asian market and by integrating circular economy principles throughout its business model.
Who Uses Circular?
Circular targets consumers in Singapore and Southeast Asia who value access to the latest tech without the commitment of ownership. Their service is particularly suited to:
- Young professionals seeking affordable access to high-end devices
- Gamers and tech enthusiasts wanting to try the newest gadgets
- Environmentally conscious consumers interested in sustainable consumption
By offering flexibility and sustainability, Circular appeals to a broad range of tech users who prefer subscriptions over traditional purchases.
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