Ci Media Cloud is a cloud-based media workflow platform from Sony designed to help users capture, backup, review, transform, and manage media assets entirely in the cloud—without the need to move or copy files between systems.
The platform centralizes essential media processes into a single SaaS subscription, providing features such as remote file gathering, collaboration, automated transcoding, high-speed file transfer, quality control (QC), logging, and archiving. This unified approach enables creative teams to streamline their workflows from anywhere, connecting people and content globally while reducing operational complexity.
What Makes Ci Media Cloud Unique?
Ci Media Cloud differentiates itself by offering an all-in-one solution for end-to-end media management. Unlike traditional platforms that require multiple tools or manual file transfers, Ci allows users to handle every stage of the media lifecycle inside the cloud. Its functionality spans:
- Remote file gathering and ingest
- Collaborative review and approval
- Automated transcoding for multiple formats
- High-speed, secure file transfers
- Built-in QC, logging, and archival tools
This approach is particularly valuable to organizations needing agility, scalability, and security across distributed production teams.
Who Uses Ci Media Cloud?
Ci Media Cloud is adopted by a broad range of customers in entertainment, broadcasting, sports, news, and creative industries. Notable organizations leveraging the platform include:
- Sony Pictures Entertainment
- CBS News
- CBS Sports
- Sinclair Broadcast Group
- Bunim-Murray Productions
- GBH
- ITN Productions
- Zinc Media
- Nine Network
- Commonwealth Games Federation
- National Hot Rod Association
- Arizona Coyotes
- Sun Belt Conference
- Tennessee Titans
- Locarno Festival
- DeSales Media
- Rory Peck Trust
- UMG
These customers use Ci to simplify complex media workflows, enable remote collaboration, and securely manage large volumes of content from anywhere in the world.
How Was Ci Media Cloud Started?
Ci Media Cloud was developed as a solution under Sony, with a founding team comprised of professionals experienced in media technology and production. The initial team includes Olly Strous (Chief Technology Officer at Zinc Media), Rob Hedrick (Senior Director of Production), and Tim Mangini (Senior Director of Production Tech), who brought expertise in media production and digital workflows to the platform's development.
Where Is Ci Media Cloud Based?
The company is headquartered in San Diego, California, United States, and operates as a privately held organization with a team size ranging between 51-200 employees.
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