Chartboost is an in-app monetization and programmatic advertising platform designed to help mobile app developers generate revenue and connect advertisers with highly engaged users. Chartboost provides technology that enables app publishers to monetize their apps through advertising, while offering brands and advertisers access to targeted audiences across a vast network of mobile applications.
Chartboost's core offering centers around its SDK, which is one of the most widely integrated independent mobile ad SDKs in the industry. The platform reaches over 700 million unique users monthly across more than 200,000 mobile apps, making it a significant player in the mobile advertising ecosystem. Chartboost has been recognized as a top media source by industry analytics firms such as Kochava, Appsflyer, and Singular.
In 2024, Chartboost was acquired by LoopMe, a technology company specializing in artificial intelligence-driven brand advertising. This acquisition aims to further enhance outcomes-based advertising within the gaming and mobile app sectors by leveraging LoopMe’s AI technology and expanding its existing SDK network.
How Was Chartboost Started?
Founded in 2011 in San Francisco, Chartboost was established by a team of professionals with expertise in data science, product management, account management, engineering, supply, and finance. Key founding team members include Long Bui (Director, Data Science & Analytics), Jeffrey Carlson (VP, Product Management), Kavitha Gadde (VP, Account Management), Kyle Grymonprez (VP, Engineering), Maggie Mesa (Global SVP, Supply), and Sally Tai (Head of Finance). For more on their background and company journey, see their About page.
Who Uses Chartboost?
Chartboost primarily serves mobile app developers and advertisers. Its technology is integrated with many top-grossing iOS and Android applications. Prominent customers include major gaming companies such as Zynga and TakeTwo, who leverage the platform to monetize their apps and acquire users efficiently.
What Makes Chartboost Stand Out?
- Extensive reach: Over 700 million unique users monthly across 200,000+ apps
- Industry recognition: Ranked as a top media source by Kochava, Appsflyer, and Singular
- Highly integrated SDK: One of the most widely adopted independent mobile ad SDKs
- Recent acquisition by LoopMe to enhance AI-driven brand advertising for mobile and gaming environments
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