Channeltivity is a partner relationship management (PRM) software platform designed to help companies build strong relationships with their channel partners, optimize partner productivity, and support new sales initiatives.
The platform offers a suite of channel management modules that include:
- Partner Portal: A centralized hub for partners to access resources and program information.
- Deal Registration: Streamlines the process for partners to register sales opportunities.
- MDF (Market Development Funds) & Co-op Fund Management: Tools for managing partner marketing and co-op funds.
- Lead Distribution: Enables efficient sharing and tracking of leads with partners.
- Joint Business Planning: Facilitates collaborative goal setting and strategy with channel partners.
Channeltivity is recognized for its ease of use, quick setup, and integration capabilities, including seamless connectivity with Salesforce.com. The platform is built to help companies scale their channel sales operations while maintaining effective communication and accountability across partner networks.
Who Uses Channeltivity?
Channeltivity is utilized by a variety of companies seeking to enhance their channel sales infrastructure. Notable customers include Apigee, Mparticle, Thomson-Reuters, Tableau, Talari, Brother, Grundfos, Forescout, Nuance, Ericsson, and Minit. Over 40,000 channel sales professionals globally rely on Channeltivity for managing partner relationships and sales pipelines.
How Was Channeltivity Started?
Channeltivity was founded by Jason Jacobs and Zach Smith, who bring significant experience in software development and channel management. Jason Jacobs, the CEO, leads the company’s overall vision and strategy and previously founded CORESense. Zach Smith, Co-founder and CTO, is responsible for platform development and previously founded Analog Method. Their combined expertise has shaped Channeltivity into a specialized solution for partner relationship management.
What Makes Channeltivity Distinct?
Channeltivity differentiates itself through its user-friendly interface, rapid deployment, and comprehensive feature set tailored specifically to the needs of channel sales organizations. Its ability to integrate with Salesforce.com and provide a robust, customizable partner portal make it a strong choice for companies aiming to optimize their indirect sales strategies.
Where Is Channeltivity Based?
Channeltivity is headquartered in Charlotte, North Carolina, United States, and operates as a privately held company with a focused team of 11-50 employees.
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