Certificial is an insurance verification platform designed to streamline the way insurance agencies, corporations, and their partners share and manage certificates of insurance (COIs). The platform enables real-time monitoring and updating of insurance coverage information, reducing manual processes and improving compliance tracking for all parties involved.
How does Certificial work?
Certificial integrates directly with insurance agencies to issue SmartCOIs—digital certificates that automatically update whenever there are changes to a client’s insurance coverage, such as policy limits or endorsements. This approach eliminates the traditional reliance on static PDF COIs and reduces the need for repeated email and phone communications between agencies, clients, and suppliers. By keeping all parties up-to-date in real time, Certificial helps ensure that insurance information remains accurate and accessible throughout the business relationship.
What makes Certificial different?
Certificial’s core differentiation lies in its proprietary SmartCOI technology, which offers:
- Automated, real-time updates to insurance certificates
- Centralized platform for monitoring compliance across clients and suppliers
- Elimination of manual data entry and document management for COIs
This real-time, automated approach helps organizations reduce administrative overhead and the risk of outdated or non-compliant insurance documentation.
Who uses Certificial?
Certificial serves both leading insurance agencies and large corporations seeking efficient insurance verification and compliance management. Notable customers include:
- Amazon
- Paramount
- NEW Cooperative
- ViacomCBS
- EXL
- AssuredPartners
These organizations rely on Certificial to maintain accurate insurance records and streamline communication between agencies, clients, and third-party vendors.
How was Certificial started, and who leads the company?
Certificial was founded by a team with deep expertise in insurance, consulting, and technology. Key members include:
- Peter Teresi (Co-Founder & CEO), formerly CEO at ACORD Solutions Group
- Rob Blanchette (Co-Founder), with prior experience at Deloitte Consulting and Liberty Mutual Insurance
- Jessica Lepore (VP of Insurance Solutions), previously founder of Surevested
- Richard Magrann-Wells (Chief Regulatory & Compliance Officer), formerly EVP at Willis Towers Watson
- Kelly Myers (Manager of People Operations)
- Austin (VP of Sales and Customer Success)
- Mohan Vijayagopal (VP of Engineering), previously CIO at Sunlife Financial
- Jeff Yellin (VP of Finance), with extensive experience in FinTech and SaaS
Their collective backgrounds have shaped Certificial’s focus on automating and simplifying insurance compliance processes for businesses of all sizes. More about their journey can be found on their About page.
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