Canal is a software platform that enables brands and retailers to expand their product offerings and distribution through strategic third-party merchandising partnerships. Canal provides a digital infrastructure for online shopping, helping companies manage, activate, and optimize brand partnerships within its exclusive network of high-performance retailers and brands.
By focusing on superior distribution and merchandising solutions, Canal allows brands to drive new revenue streams, increase customer loyalty, and control the way their products are sold online. The company's technology acts as a new inventory layer for e-commerce, giving brands more flexibility and visibility in how and where their products are listed.
How was Canal started?
Canal was founded in San Francisco by a team with expertise in software engineering, product management, partnerships, and e-commerce strategy. The founding team includes Bennett Carroccio (CEO & Co-founder, with investment experience at Andreessen Horowitz), Liam Kinney (CPO & Co-founder, AI/ML and integrations expert), Clay Schubiner (CTO & Co-founder, previously at Airbnb and Untapped), and other specialists with backgrounds at companies like Nike, Sprinklr, Faire, Meta, Afterpay, Poshmark, and more. This diverse team brings together experience in technology, retail, partnerships, and digital commerce.
Who uses Canal?
Canal serves both brands and retailers aiming to expand their digital merchandising capabilities. Customers include well-known brands and retailers such as J.Hud, Ellen, 100 Thieves, Flip, Nordstrom, Dr. Squatch, Hello Sunshine, Great Jones, Fellow, 8Sleep, Andie, Houseplant, Ember, Dyper, Lunya, Courant, Firebelly Tea, Tossware, and more. These organizations use Canal to strategically grow their product catalogs and reach new audiences online while maintaining control over their brand presence.
What makes Canal different?
Canal stands out by offering an exclusive, curated network and a platform focused on empowering digital merchandisers to capitalize on third-party opportunities without sacrificing control or brand integrity. Their solution is backed by leading e-commerce investors and designed to address the challenges of fragmented online distribution, helping brands and retailers unlock new revenue streams efficiently.
Where can I learn more about Canal?
For more details, visit their About page or explore their main website at shopcanal.com.
Use PromptLoop to Uncover Company Data
Looking for more company insights like this? PromptLoop helps you go deeper, providing unique data points and analysis on companies like Canal and many others. Automate your research and find the information that matters most. Discover how PromptLoop can accelerate your market intelligence. Get A Free Demo to learn more.