Broadleaf Commerce is a software development company that provides an extensible, customizable eCommerce framework designed to help businesses manage online transactions efficiently while reducing operational costs. Their platform is built to serve the evolving needs of online retailers, offering core functionality for eCommerce operations and enabling organizations to adapt the solution to their specific business requirements.
Broadleaf Commerce focuses on delivering a flexible architecture that allows businesses to redirect software licensing expenses toward other strategic initiatives. This approach aims to enhance the overall functionality of the eCommerce channel and accelerate return on investment (ROI) for their clients.
How was Broadleaf Commerce started?
Broadleaf Commerce was founded in response to the growing demands of online retailers seeking adaptable and cost-effective eCommerce solutions. The founding team brings significant expertise in technology and software development, including:
- Brian Polster: CEO and Founder with over 25 years of technology leadership
- Jeff Fischer: CTO and Chief Architect with 28 years of experience in IT and software development
- Brad Buhl: Chief Revenue Officer, specializing in marketing and sales
- Daniel Colgrove: Chief Customer Officer with 31 years of IT and software development experience
- Kristina McMullen: VP of Operations with over twenty years in technology
- Elbert Bautista: Principal Solutions Architect with 17+ years in enterprise solutions
You can learn more about their leadership and story on their About page.
Who uses Broadleaf Commerce?
Broadleaf Commerce serves a diverse range of businesses that require robust eCommerce functionality and flexibility. Their platform is trusted by organizations across different industries, with customers including:
- MLB
- DubaiStore
- O'Reilly
- Bunn
- iFit
These clients illustrate Broadleaf Commerce's ability to support both large enterprises and specialized online retailers.
What makes Broadleaf Commerce different?
Broadleaf Commerce stands out for its highly customizable and extensible framework, allowing organizations to tailor the platform to their unique requirements. The focus on efficiency and cost-reduction enables clients to invest more in business improvement, while still gaining advanced eCommerce capabilities. Their team’s deep experience in technology and enterprise solutions further supports successful implementation and ongoing innovation for their customers.
Where is Broadleaf Commerce based?
Broadleaf Commerce is headquartered in Plano, Texas, United States. They operate as a privately held company with a team size of 11-50 employees.
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