Brij is a software platform designed to bridge the gap between online and offline retail experiences. Brij enables brands to reclaim valuable customer data typically lost when selling through retail and marketplace channels and helps drive in-store sales performance through mobile-optimized digital experiences.
The platform focuses on connecting physical retail products to digital experiences, allowing brands to engage directly with customers after purchase. By leveraging mobile technology, Brij provides tools for brands to collect first-party data, encourage repeat purchases, and build ongoing customer relationships even when the initial sale occurs through third-party retail partners. This helps brands regain critical insights that are often inaccessible in traditional retail environments.
Brij is primarily used by consumer product brands seeking to optimize their omnichannel strategies and improve retail velocity. Companies leveraging Brij include well-known names such as Black Diamond, Feastable, Black Decker, Brunt, Momofuku, Calpak, Canopy, Turtlebox, Jolie, Mijenta, Newton, Chamberlain Coffee, RevCooking, Maude, TUSHY, Stone, Surly, Skullcandy, Caraway, Bobbie, Heineken, Health-Ade, and Gozney, among others.
Founded in New York, Brij's leadership team brings expertise in consumer technology, product design, and automation. CEO & Co-Founder Kait Stephens combines a background in consumer trends with business strategy, while CTO & Co-Founder Zack Morrison contributes experience in engineering management and product development. You can learn more about their team and mission on Brij's About page.
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