Brightly is a digital transformation (DX) studio that specializes in designing and building custom software to help businesses solve complex challenges. Based in Grand Rapids, Michigan, Brightly delivers design-led, research-driven, and user-focused solutions across a wide spectrum of industries and digital needs.
What services does Brightly provide?
Brightly offers expertise in both design and software development, with services that include:
- Custom software projects
- Digital product design and engineering
- B2B and B2C e-commerce platforms
- SaaS solutions
- Enterprise web and mobile applications
- Proof of concept and prototype development
- Innovative applications in IoT (Internet of Things), AR/VR (Augmented and Virtual Reality), AI, and machine learning
Brightly’s approach emphasizes turning complex business problems into elegant, simple software by integrating deep technical skills with a strong focus on user experience and research-driven design.
Who are Brightly’s customers?
Brightly serves a diverse range of clients, from large enterprises to innovative brands looking for digital solutions. Notable customers include:
- Betty Crocker
- CAT
- Stryker
- IBM
- Johnson Controls
- Panasonic
- Dupont
- Sharpie
- Dow
- Toyota
- Rubbermaid
- Whirlpool
This client roster reflects Brightly’s ability to deliver tailored digital solutions for major organizations across sectors such as manufacturing, consumer goods, healthcare, and technology.
How was Brightly started and who leads the company?
Brightly was founded by a team with deep expertise in design, technology, and digital strategy. The founding and leadership team includes:
- Larry Faragalli (Co-Founder & CEO)
- Marion Siebert (Co-Founder & CXO)
- Duane Tursi (President)
- Stacy Warden (CMO)
- Erik Harman (Development Director)
- Brian Knapp (Creative Director)
- Sarah Abbott (Design Director)
- Adrienne Vitt (Design Director)
- Justin Gauthier (Lead Developer)
- Stephen Kelley (Lead Developer)
- Madison Brooks (Delivery Lead)
- Jesse Moran (Office Manager)
- Ryan Heisler (Project Manager)
Their combined backgrounds in software, design, and business ensure Brightly’s solutions are both technically robust and grounded in user needs. More about their team and philosophy can be found on their About page.
Where is Brightly located and what is their scale?
Brightly is headquartered in Grand Rapids, Michigan, United States, and operates as a privately held company with 11-50 employees. This size allows them to remain agile while delivering end-to-end custom software and digital transformation services to enterprise clients.
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