borong is a SaaS-enabled B2B wholesale marketplace platform headquartered in Kuala Lumpur, Malaysia, designed to connect local independent retailers with the right suppliers, distributors, and brands. The platform aims to modernize the wholesale and supply chain industry in Malaysia and Southeast Asia by offering a digital solution for inventory discovery, purchasing, and management—all within a single, unified environment. borong leverages data-driven tools to enable retailers to efficiently find best-selling products and for suppliers to manage customer databases, orders, and payments more easily.
borong's primary mission is to bridge the gap in real-time connectivity between suppliers and retailers, a longstanding challenge in the region's retail supply chain. By digitizing the wholesale process, borong provides transparency and operational efficiency, saving both retailers and suppliers time and money while supporting the growth of SME businesses.
What technology enables borong's marketplace?
borong's platform integrates SaaS (Software as a Service) solutions with marketplace functionality. Retailers can browse a wide range of products, place orders, and manage inventory digitally, while suppliers benefit from software tools for order processing, payment handling, and customer management. The data-driven matching system helps ensure that retailers are connected with suppliers and products that are best suited to their needs, aiming to optimize stock selection and improve business outcomes.
Who uses borong?
borong primarily serves independent retailers and SME businesses across Malaysia and Southeast Asia who seek to streamline their wholesale sourcing and inventory management. The platform is also used by suppliers, brands, and distributors looking to reach a broader audience of local retailers and manage buyer relationships more effectively. This dual-sided approach helps both sides of the wholesale ecosystem operate more efficiently in a region where digital transformation is accelerating.
Who are borong's competitors?
borong operates in the Southeast Asian B2B wholesale and e-commerce marketplace sector. Notable competitors and platforms in this space include:
- Peeba: A B2B wholesale marketplace with a “sell first, pay later” model, reducing inventory risk for retailers across Asia.
- Alibaba: One of the largest global B2B wholesale marketplaces, connecting buyers and suppliers worldwide.
- Ecasb: A leading online B2B platform for manufacturers, exporters, and wholesalers in Asia.
- Moglix, Ula, and Anchanto: Emerging B2B e-commerce startups in Southeast Asia providing procurement and supply chain digitalization solutions.
- Tradewheel: A prominent B2B marketplace platform for suppliers and wholesalers in Indonesia and beyond.
While borong's competitors span both regional and global platforms, its focus on local market dynamics, tailored SaaS features, and data-driven supplier-retailer matching distinguishes it within the Southeast Asian context.
Use PromptLoop to Uncover Company Data
Looking for more company insights like this? PromptLoop helps you go deeper, providing unique data points and analysis on companies like borong and many others. Automate your research and find the information that matters most. Discover how PromptLoop can accelerate your market intelligence. Get A Free Demo to learn more.