Bold Metrics Inc. (boldmetrics.com) is a software company specializing in AI-driven solutions that enable apparel brands and retailers to predict customer body measurements and match them to garment specifications. Their technology uses advanced machine learning algorithms to replace traditional sizing methods, aiming to reduce product returns and improve conversion rates for clothing companies.
The core offering from Bold Metrics is a suite of AI technologies that collect and analyze body measurement data, helping brands better understand their customers' fit needs. By integrating this data into garment design and sizing, Bold Metrics empowers apparel companies to optimize sizing, reduce waste caused by incorrect fit, and enhance the overall customer experience—especially in online shopping, where fit-related returns are a significant problem.
Their platform addresses a longstanding issue in the apparel industry: the lack of customer-driven body data in size creation. By providing brands with accurate measurement predictions, Bold Metrics enables more personalized and precise sizing, which leads to fewer returns and improved customer satisfaction. This data-driven approach is also contributing to sustainability efforts by minimizing apparel waste.
Who Uses Bold Metrics Inc.?
Bold Metrics serves a global client base of apparel brands, retailers, and manufacturers. Notable customers include:
- New Balance
- Canada Goose
- Columbia Sportswear
- Charles Tyrwhitt
- VUORI
- Burton
- Girlfriend Collective
- Mizzen + Main
- Suit Shop
- SIMMS
- Jaanuu
- French Toast
- Tailored Brands
- Helly Hansen
- Meshki
- BerneApparel
- Birdy Grey
- Men's Wearhouse
These partnerships demonstrate Bold Metrics' applicability across athletic, luxury, workwear, and direct-to-consumer apparel sectors.
Where is Bold Metrics Inc. Based?
Bold Metrics Inc. is headquartered in San Francisco, California, and serves clients across the United States, Europe, and Asia.
How Was Bold Metrics Inc. Started?
Bold Metrics Inc. was founded by a team with expertise in technology, growth, and go-to-market strategy, including Daina Burnes (Co-founder & CEO), Morgan Linton (Co-founder & CTO), Jeff Mergy (VP of Growth, Partnerships, and Strategy), Kirk Adams (VP of Finance and Operations), and Alex Morgan (Head of Go-To-Market). Their collective experience underpins the company's focus on transforming the apparel sizing process through data and AI. Learn more about their team and mission on their About page.
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