Blue Bite is a software development company that enables brands to turn physical products into interactive digital touchpoints, creating a new direct-to-consumer channel for engagement and sales. Blue Bite provides technology that lets companies deliver contextual, targeted messaging and collect valuable first-party consumer insights through product taps, scans, or geofenced interactions.
How does Blue Bite work?
Blue Bite’s platform equips brands with tools to connect their products to digital experiences. When a consumer taps, scans, or approaches a geofenced location with a Blue Bite-enabled product, they receive personalized content, promotions, or information delivered in real time. This approach helps brands engage consumers directly, bypassing traditional retail channels, and gather actionable data about consumer behavior and preferences.
Who uses Blue Bite?
Blue Bite serves a variety of global brands across industries such as retail, luxury goods, beverages, and technology. Notable customers include eBay, P&G, adidas, L'Oréal, BVLGARI, Moet Hennessy, Decathlon, Remy Martin, Vita Coco, Moose Knuckles, Pernod Ricard, and Samsung. These companies use Blue Bite’s solutions to increase product interaction, drive loyalty, and gain insights into their audience.
What makes Blue Bite different?
Blue Bite stands out by providing brands with a seamless way to create connected product strategies and transform every product into a gateway for digital engagement. The platform focuses on ease of use and the ability to deliver targeted, context-driven experiences, enabling brands to collect rich first-party data that is increasingly valuable in a privacy-focused landscape.
Where is Blue Bite based and who leads the company?
Blue Bite is headquartered in New York, New York, United States, and operates with a team of 11-50 employees. The founding team includes Zac (Director of Sales), Mike (Customer Success Director), and Matt (Director of Media), who bring expertise in sales, customer success, and media strategy. More about the leadership team can be found on their About page.
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