behamics is an AI platform for e-commerce businesses that combines Behavioral Science and Causal AI to enhance online customer experiences. behamics provides an AI-powered engine that helps brands drive customer behavior, address bottlenecks in the online journey, and improve business metrics—all with minimal technical effort.
The platform is designed to work across any e-commerce system, requiring just a single line of code to activate. Its primary function is to connect a company’s internal KPIs with external competitor and market data, using causality-based analytics. This approach allows global brands and e-commerce companies to leverage scientific insights to increase customer engagement, reduce friction in the online experience, and improve overall business performance.
behamics differentiates itself by focusing on automation and speed—delivering actionable insights and results within minutes, not days. Its platform-agnostic nature enables seamless integration without the need for extensive IT resources.
Who uses behamics?
behamics serves a range of global brands and e-commerce businesses aiming to optimize their digital customer journeys. Notable customers include OTTO, Estée Lauder, Volvo, Douglas, Mustang Jeans, Coop, Fielmann, Akris, Eintracht, Gerry Weber, Ochsner Sport, SIGG, Aevor, Nettoshop, Hirmer GG, and Eckerle, among others. These companies rely on behamics to improve customer engagement and drive performance through data-driven behavioral interventions.
How was behamics started?
behamics was founded by Thilo Pfrang, Valon Xhafa, and Patrick Fischer. Thilo Pfrang, previously a project leader at OTTO and an expert in behavioral nudges, brought deep expertise in behavioral science and management consulting. Valon Xhafa contributed the AI and technical foundation to the company. Patrick Fischer serves as Chief Operating Officer, supporting the company’s growth and operational strategy. You can learn more about their team and mission on their About page.
What makes behamics unique?
behamics stands out by merging behavioral science with causal AI, providing brands with a scientific, automated approach to influencing online customer behavior. The ease of integration—requiring only a single line of code—and the rapid delivery of results set behamics apart from traditional analytics or optimization tools.
Where is behamics based and how large is the team?
behamics is headquartered in New York, NY, United States, and operates as a public company with a team size of 11-50 employees.
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