What Does Banner Do? CRE Workflow Software Explained

    Learn about what Banner does, their CRE workflow software for real estate teams, key services, competitors, and essential company information.

    What Does Banner Do? CRE Workflow Software Explained

    Name: Banner

    Headquarters: New York, NY, USA

    Employees: 11-50

    Banner is an operating system for commercial real estate (CRE) teams, helping owners and operators manage capital spending and streamline every workflow from building acquisition to disposition. Banner centralizes communications, workflows, spreadsheets, and file-sharing into a single platform, enabling real estate professionals to automate more than 80% of their administrative work and potentially save up to 10% on project costs.

    The Technology That Enabled Banner

    Banner's platform addresses the fragmentation common in CRE management by consolidating tools and processes that were previously handled through email chains, spreadsheets, and siloed platforms. By automating repetitive tasks and providing a unified workspace, Banner helps CRE teams reduce manual errors, collaborate more effectively, and accelerate project timelines. The software is designed to move all stakeholders—owners, managers, and service providers—into a streamlined system that increases transparency and operational efficiency.

    Who Uses Banner?

    Banner primarily serves commercial real estate owners, operators, and their extended teams throughout the United States. Its users include asset managers, acquisition teams, property managers, and finance professionals looking to automate workflows and improve oversight of capital projects. The system is especially valuable for teams managing multiple properties or large-scale CRE portfolios, as it allows for real-time tracking and coordination across stakeholders.

    Who Are Banner's Competitors?

    Banner operates in the rapidly evolving proptech and CRE management software space, where several other platforms aim to streamline real estate operations:

    • Entrata: Focuses on property management software for mixed-use, office, and retail properties, offering workflow automation.
    • CommercialEdge: Provides asset management tools for landlords, with automation for listings and deal management.
    • Formstack: Offers real estate workflow automation for applications, maintenance requests, and document creation.
    • Re-Leased: Delivers AI-powered property management and workflow automation for commercial portfolios.
    • VTS: Specializes in leasing, marketing, tenant experience, and property operations for CRE organizations.
    • ShareFile: Provides secure file management and workflow automation tailored for real estate professionals.

    While these platforms cover various aspects of CRE management, Banner differentiates itself by positioning as a full operating system that brings all communications and workflows into a single, integrated environment, with a particular focus on capital spend efficiency.

    Banner was founded by Mark Murphy, who has a background in real estate finance, alongside Kunal Chaudhary and Eric Gao, both alumni of UC Berkeley's EECS program. The company is headquartered in New York, NY and operates with a remote-first team.

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