ASICS Digital is the digital technology division of ASICS, focused on building innovative software and digital platforms to connect the ASICS brand with consumers worldwide. Based in Boston, Massachusetts, ASICS Digital develops and manages global e-commerce platforms and digital services that support the company's mission of promoting a 'Sound Mind in a Sound Body.'
ASICS Digital's most notable product is Runkeeper, a leading mobile running app used by over 50 million people across 180 countries. Runkeeper helps users track their runs, set fitness goals, and stay motivated, and is available in 12 languages. The division also manages ASICS' direct-to-consumer (DTC) digital initiatives, enhancing online shopping and customer engagement for the broader ASICS Group.
How was ASICS Digital started?
ASICS Digital was established in 2016 as a strategic move to expand ASICS' digital capabilities and improve global consumer engagement. The formation of ASICS Digital coincided with the acquisition of Runkeeper, which had launched in 2008 and become one of the most popular running apps in the world. The Boston-based digital team now plays a key role in driving ASICS' growth in the digital space, supporting the brand's commitment to holistic health through technology.
Who uses ASICS Digital's products and services?
ASICS Digital serves a global consumer base, primarily individuals interested in fitness, running, and a healthy lifestyle. With products like Runkeeper, the division reaches millions of active users—runners, walkers, and fitness enthusiasts—across North America, Europe, Asia, and beyond. Their e-commerce and digital solutions also cater to customers seeking to purchase ASICS athletic products online.
What is the history and background of ASICS?
ASICS has a legacy of over 60 years in designing technically advanced athletic footwear and products. Founded by Kihachiro Onitsuka in 1949 in Kobe, Japan, ASICS stands for "Anima Sana In Corpore Sano" (a Sound Mind in a Sound Body). The company first entered the U.S. market in 1977, bringing a strong reputation for performance and innovation. The digital division builds on this tradition, leveraging software development and digital experiences to further ASICS' founding purpose.
Who leads ASICS Digital?
ASICS Digital's team includes leaders like Peter, VP of Engineering, who emphasizes a collaborative environment where creativity is encouraged. The company is noted for its positive work culture, supporting innovation and teamwork among its 51-200 employees.
Where can I learn more about ASICS Digital?
For more about the company's history and philosophy, visit the ASICS About page.
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