Ascent360 is a software company that provides a Customer Data Platform (CDP) designed to help B2C marketers unify and leverage their customer data. Ascent360 works with businesses to consolidate siloed data sources, creating a single source of truth for customer information. This enables marketers to build authentic relationships with prospects and customers, run more effective campaigns, and maximize customer lifetime value.
The Ascent360 platform streamlines data management in today’s complex marketing environment, allowing organizations to gain actionable insights and improve engagement. In addition to technology, Ascent360 offers marketing guidance to help clients develop revenue-generating campaigns and achieve both immediate and long-term business value.
Who uses Ascent360?
Ascent360 primarily serves B2C marketers across industries that rely on customer engagement and retention. Their clients include well-known names such as Steamboat, Telluride, Crystal Mountain, Mike's Bikes, Johnson Outdoors, and Mt. Hood Meadows. These organizations use Ascent360 to simplify their data workflows and enhance marketing effectiveness.
How was Ascent360 started?
Ascent360 was founded in Lakewood, Colorado, by a team with deep expertise in marketing technology and data management. The founding team includes:
- Scott Buelter (CEO and President), who brings enterprise-level marketing capabilities to midsize businesses.
- Karen Buelter (Co-Founder & VP of Operations), focused on executing strategic vision through foundational processes.
- Nayab Khan (Chief Technology Officer), with over 20 years of data and database experience.
- Jason Root (Chief Operating Officer), leveraging SaaS and digital marketing expertise to improve client outcomes.
- Heather Knutson (SVP of Sales & Marketing), recognized as a Denver Business Journal 40 Under 40 winner.
Their combined backgrounds in marketing, operations, technology, and leadership drive Ascent360’s mission to empower marketers with robust data solutions. More information on the team and company can be found on their About page.
What makes Ascent360 different?
Ascent360 distinguishes itself by pairing a powerful data platform with hands-on marketing guidance. Their approach is focused on delivering both quick wins and sustainable growth through data-driven marketing strategies. This combination of technology and expertise helps clients unlock the full value of their customer data.
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