Archive is a technology company that helps brands launch and scale profitable resale businesses. Through its proprietary software and operational infrastructure, Archive enables brands to create customized online marketplaces and manage the entire lifecycle of branded resale, keeping products in use while generating new revenue streams and building customer loyalty.
Archive’s platform is designed for brands looking to implement innovative resale programs. The company provides a user-centric marketplace site tailored to each client, as well as the underlying logistics and technology needed to support a global resale strategy. This approach allows brands to participate directly in the circular economy, extending product life and engaging both existing and new customers.
What Types of Companies Use Archive?
Archive primarily serves established consumer brands in the apparel, footwear, and accessories sectors. Notable clients include The North Face, lululemon, Oscar de la Renta, Dr. Martens, DVF, Ulla Johnson, Hanna Andersson, Fjällräven, Sam Edelman, Faherty, M.M.LaFleur, and Sandro. By partnering with Archive, these brands can offer branded resale experiences that meet customer demand for sustainability and value.
How Was Archive Started?
Archive was co-founded by Emily Gittins and Ryan Rowe. Emily Gittins, the CEO, has a background in strategy consulting, experience at Google X, and holds graduate degrees from Stanford University focused on the circular economy’s role in reducing fashion’s environmental impact. She has been recognized in Forbes’ 30 Under 30 and as one of the Most Influential ESG Leaders by Women’s Wear Daily. Ryan Rowe, CTO, is a three-time founder and experienced product designer whose first startup was acquired by Palantir. He has nearly two decades of experience in technology and holds a master’s degree from Columbia University. Their leadership brings together expertise in technology, sustainability, and user experience to drive Archive’s mission.
What Makes Archive Distinctive?
Archive distinguishes itself through its end-to-end platform, which combines a customizable marketplace interface with the back-end tools needed for brands to manage resale operations globally. This integrated solution enables brands to tap into resale as a significant and sustainable business model, fostering customer loyalty and acquisition while supporting environmental goals.
For more details about Archive’s team and story, visit their About page.
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