Aqfer is a software platform that provides data infrastructure solutions for marketing technology and advertising technology companies, enabling them to ingest, unify, and activate massive amounts of customer data efficiently and at lower cost. Aqfer helps marketing solution providers streamline the foundational—and often repetitive—challenges of large-scale data management.
How was Aqfer started?
Aqfer was founded in 2018 by ad tech veterans Dan Jaye and Raymie Stata, who recognized that Martech/Adtech companies face recurring, foundational data challenges that rarely differentiate but are critical to solve. Drawing on their industry experience, they created Aqfer to offer more efficient, scalable, and cost-effective ways to process and activate marketing data.
What does Aqfer offer?
Aqfer’s core offerings focus on helping marketing providers handle massive data processing tasks and bring new data-driven products to market faster and with less risk. Their main solutions include:
- Robust Data Collection Solutions: First-party data tools to help companies maintain durable data assets and address signal loss in the marketing ecosystem.
- Lightning-Fast Data Processing: Scalable infrastructure for processing trillions of rows of marketing data quickly and affordably.
- Enterprise Identity Resolution: Private identity graph solutions to unify disparate customer identifiers across channels and sources.
Aqfer’s approach emphasizes collaboration with clients, shifting from a "do-it-yourself" to a "do-it-together" model, which reduces technical risk and operational costs for marketing technology providers.
Who uses Aqfer?
Aqfer works exclusively with marketing solution providers and agencies that need to manage, unify, and activate large-scale customer data. Their platform is used by well-known organizations such as Acxiom, Anteriad, Basis Technologies, Clear Channel Outdoor, New York Post, Octane 11, Prohaska Consulting, Sovrn, and Vevo. These clients rely on Aqfer to process trillions of rows of data and enable new marketing data products and services.
Leadership Team
Aqfer’s leadership team brings deep expertise in marketing technology, data infrastructure, and product development. Key members include:
- Daniel Jaye: Founder, CEO
- Mark Sneathen: Chief Growth Officer
- Mark Costanzo: Chief Financial Officer
- Jeff Storan: SVP, Product
- Tom Burg: SVP, Marketing
- Scott Sprunger: Chief Solutions Architect
- Joshua Brandt-Rauf: VP, Client Success
- Tom Winchell: VP, Sales
- Michael Keohane: VP, Client Engineering
- Narayanan R: VP, Engineering
You can learn more about Aqfer’s team and story on their About page.
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