Appcues is a user engagement platform designed for SaaS companies, enabling teams to create and deliver personalized in-app experiences, onboarding flows, product tours, and messaging—without the need for developer resources. Their platform helps organizations engage users at scale, drive product adoption, and encourage feature discovery, all while automating the process across in-app, email, and push notification channels.
Appcues' solution stands out by allowing product, marketing, and customer success teams to build and iterate on user experiences using a no-code interface. This empowers businesses to respond quickly to user needs and behavior, tailoring the customer journey and driving greater engagement based on real usage data.
Trusted by leading software companies such as Airbase, FullStory, G2, Redfin, HubSpot, Segment, and Twilio, Appcues serves a diverse range of SaaS businesses looking to improve user retention and accelerate growth.
How was Appcues started?
Appcues was founded in 2013 by Jonathan Kim and Jackson Noel with the goal of revolutionizing user onboarding for SaaS products. Both founders recognized the challenges businesses faced in delivering effective in-app guidance without engineering support. Their vision led to a platform that has since empowered thousands of companies to create impactful in-app experiences independently. More about their story can be found on their About page.
Who uses Appcues?
Appcues is used by a wide range of SaaS and software-driven organizations aiming to improve user onboarding, product adoption, and ongoing engagement. Notable customers include:
- Litmus
- Heap
- HubSpot
- Segment
- AdRoll
- Airbase
- Twilio
- G2
- Wayfair
- Lyft
- FullStory
- Tempo
- SendGrid
- GetResponse
- Fiverr
- Expensya
- Vidyard
- Paddle
- Sitemate
- Accelo
- Patientsky
- Bynder
- Appointlet
- Profitwell
- Circa
- Textemall
These organizations leverage Appcues to automate and enhance their user engagement strategies without relying on developers.
What makes Appcues different?
Appcues differentiates itself by offering a no-code, all-in-one platform for automating user engagement across multiple channels. Its intuitive interface and real-time user data integration allow non-technical teams to create, test, and deploy personalized experiences swiftly, reducing time-to-value and increasing agility for SaaS businesses.
Where is Appcues based and how big is the company?
Appcues is privately held and headquartered in Boston, Massachusetts. The company has between 51 and 200 employees, supporting a growing customer base worldwide.
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