Anfin is a modern, multi-asset trading platform focused on democratizing access to financial services and wealth management for Vietnam’s retail investors. Anfin provides a mobile-first platform that allows individuals to invest in a range of financial assets—including stocks and commodities—catering specifically to the needs of the underserved retail market in Vietnam.
What technology powers Anfin’s trading platform?
Anfin leverages fintech innovations to simplify investing for everyday users, removing traditional barriers to entry in Vietnam’s financial markets. The platform offers an intuitive interface, enabling retail investors to buy and sell assets with small amounts of capital, and provides educational resources to help users navigate the complexities of local and global markets. This approach supports greater financial inclusion and empowers a new generation of investors in Southeast Asia.
Who uses Anfin?
Anfin’s core users are Vietnamese retail investors—individuals who may have limited experience with investing or lack access to traditional wealth management services. By focusing on user-friendly design and low minimum investment amounts, Anfin appeals to first-time investors and younger demographics seeking to grow their wealth. The platform is also used by those interested in diversifying their portfolios across multiple asset classes.
Who are Anfin’s competitors in Vietnam’s trading and investment platform space?
Anfin operates in Vietnam’s fast-growing fintech and asset management sector. Key competitors and alternative platforms include:
- Interactive Brokers: An international brokerage with Vietnamese market access.
- XTB: A global trading platform offering forex and CFD trading in Vietnam.
- Swissquote: Provides online trading and investing services for Vietnamese users.
- Pepperstone: Focuses on forex and CFD trading, available to Vietnamese residents.
- Infina: Another Vietnam-based retail investment platform, also YC-backed, targeting similar customers.
- Exness: Offers forex trading to Vietnamese investors.
- SSI: One of the largest domestic securities brokerages in Vietnam.
- FiinGroup: Provides trading and market data solutions in Vietnam.
- Bybit: Cryptocurrency trading platform with pilot initiatives in Vietnam.
The competitive landscape consists of both global brokerages entering the Vietnamese market and local fintech startups innovating for the unique needs of Vietnam’s retail investors. Anfin differentiates itself by focusing on accessibility, a mobile-first experience, and educational support, aiming to build trust and lower the barriers for first-time investors.
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