Amplitude is a digital analytics platform that helps companies understand user behavior and build better products through actionable insights. By collecting and analyzing user data from web and mobile applications, Amplitude enables organizations to see what features drive engagement, where users encounter friction, and what keeps customers returning.
Amplitude's platform includes a suite of tools such as product analytics, experimentation, customer data platform (CDP), and session replay, designed to give product and growth teams a comprehensive view of their digital experiences. The platform is widely used by both fast-growing startups and established enterprises, including AI leaders like Cruise and Midjourney, consumer apps such as DoorDash and Coinbase, and B2B companies like Atlassian, Rippling, and Canva.
What technology does Amplitude leverage?
Amplitude's core technology centers on advanced product analytics and event tracking, allowing teams to monitor real-time user interactions across digital touchpoints. The platform also offers experimentation and A/B testing capabilities, a CDP for data unification, and session replay to visualize user journeys. These features are built to scale for businesses with millions of users and support integration with a wide range of tools and data pipelines.
Who uses Amplitude?
Amplitude serves a diverse customer base, from high-growth startups to global enterprises. Notable customers include:
- Cruise (AI and autonomous vehicles)
- Midjourney (AI-powered creative tools)
- DoorDash (consumer delivery)
- Coinbase (crypto and fintech)
- Atlassian (B2B SaaS)
- Rippling (HR tech)
- Canva (design platform)
These companies use Amplitude to optimize product features, drive user engagement, and make data-driven decisions.
Who are Amplitude's competitors?
Amplitude operates in the product analytics and digital experience analytics space. Its main competitors include:
- PostHog: An open-source product analytics platform with session replay, feature flags, experiments, and surveys.
- Mixpanel: A widely used digital analytics platform for real-time behavioral insights and self-serve analysis.
- Pendo: A product analytics tool focused on user guidance, in-app messaging, and analytics for both web and mobile applications.
Each of these platforms offers unique features and approaches to product analytics, but all aim to help organizations make better decisions using user data.
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