Amperity is a customer data platform that enables brands to turn raw customer data into actionable business assets. Amperity delivers this through its Customer Data Cloud, which leverages AI-powered identity resolution, customizable data models, and intelligent automation to help organizations unify and activate their customer data at scale.
With Amperity, companies can eliminate data silos, improve data accuracy, and accelerate the process of generating customer insights, ultimately driving revenue growth and business impact. The platform is designed for technologists and data teams who need to break through data bottlenecks and deliver timely, accurate information to marketing, analytics, and customer experience teams.
How Was Amperity Started?
Amperity was founded in 2016 by a team with deep expertise in technology, finance, and business leadership. The leadership team includes Tony Alika Owens (CEO), Derek Slager (Co-Founder & CTO), Amy Kelleran Pelly (CFO), Rob Ferguson (CRO), and others, bringing together a range of experience to develop a robust customer data solution. The company is privately held and headquartered in Seattle, Washington, with additional offices in New York City, London, and Melbourne.
Who Uses Amperity?
Amperity serves over 400 leading brands globally across industries such as retail, travel, hospitality, finance, and fitness. Notable customers include:
- Alaska Airlines
- DICK'S Sporting Goods
- BECU
- Planet Fitness
- Wyndham Hotels & Resorts
- Brooks Running
- First Hawaiian Bank
- The Bouqs
- Seattle Sounders FC
- Chico's
- Citizen Watch Co
These organizations use Amperity to unify customer data, generate insights, and enhance customer experiences.
What Makes Amperity Different?
Amperity distinguishes itself with a focus on rapid, accurate identity resolution—using AI to match and merge disparate data sources into unified customer profiles. Its customizable data models and automation capabilities enable companies to tailor the platform to their specific data architecture, reducing time-to-value and minimizing manual processes for data management. This helps brands unlock comprehensive customer insights faster than with traditional data solutions.
You can learn more about Amperity's approach and team on their About page.
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