Ajaib (https://www.ajaib.co.id/) is an Indonesian online brokerage and fintech platform that enables individuals to buy and sell stocks, ETFs, and mutual funds. Established in 2018 and based in Jakarta, Ajaib is focused on driving financial inclusion by making investing accessible, safe, and affordable for Indonesians, particularly the younger generation.
Ajaib has grown to become the third-largest brokerage in Indonesia by number of transactions, with over 1 million investors using its platform. The company’s mission centers on educating users about the importance of investing and providing user-friendly tools to facilitate participation in the capital markets.
The Technology That Enabled Ajaib
Ajaib leverages digital brokerage technology and a mobile-first approach to simplify investing for retail users in Indonesia. Its platform offers:
- Online account registration and onboarding
- Access to Indonesian stocks, ETFs, and mutual funds
- Educational resources and investment guidance aimed at first-time investors
- Secure transactions and regulatory compliance with local financial authorities
By combining streamlined digital experiences with investor education, Ajaib has helped transform how Indonesians—especially young adults—approach personal finance and wealth building.
Who Uses Ajaib?
Ajaib primarily serves retail investors across Indonesia, with a strong focus on younger and first-time investors seeking to grow their wealth. The platform’s intuitive design and educational content are tailored to users who may not have previous experience with investing, aiming to lower barriers to entry and promote long-term financial health.
Who Are Ajaib’s Competitors?
Ajaib operates in Indonesia’s rapidly expanding fintech and online brokerage sector. Key competitors include:
- Webull Indonesia: A global trading platform offering access to Indonesian markets and a suite of investing tools.
- PT Artha Sekuritas Indonesia: Provides brokerage services for stocks and debt securities, connecting issuers to investors.
- BCA Sekuritas: Offers online trading tools and research for stock trading within Indonesia.
- Samuel Sekuritas Indonesia (STAR): Operates a real-time online trading platform for dynamic capital market opportunities.
- RHB TradeSmart: Delivers access to the Indonesia Stock Exchange with a digital trading platform.
These platforms, like Ajaib, are competing to modernize investment access in Southeast Asia, with each offering different features, user experiences, and research tools to attract Indonesia’s growing pool of retail investors.
Use PromptLoop to Uncover Company Data
Looking for more company insights like this? PromptLoop helps you go deeper, providing unique data points and analysis on companies like Ajaib and many others. Automate your research and find the information that matters most. Discover how PromptLoop can accelerate your market intelligence. Get A Free Demo to learn more.