Aidium Mortgage CRM is a software platform designed to help mortgage professionals streamline lead generation, conversion, operations, and database marketing. Aidium Mortgage CRM provides an intelligent suite of solutions focused on simplifying the complexities of the mortgage lending process for lenders and their teams.
Aidium's core offering is a comprehensive customer relationship management (CRM) system tailored to the needs of mortgage professionals. The platform equips lenders with tools to manage and nurture leads, automate marketing campaigns, and optimize workflows. This allows lenders to focus more on building relationships and closing loans, rather than being bogged down by administrative tasks.
Aidium distinguishes itself by enabling mortgage companies to integrate marketing, lead management, and operational processes within a single platform. The system is designed to help users efficiently grow their databases, maintain client engagement, and improve overall business performance.
Who Uses Aidium Mortgage CRM?
Aidium primarily serves mortgage lenders and organizations looking to enhance their loan origination and client management processes. Notable customers include Thrive Mortgage, NEO Home Loans, Service First Mortgage, and Better Mortgage. These companies leverage Aidium's solutions to drive lead conversion and improve operational efficiency.
How Was Aidium Mortgage CRM Started?
Aidium was founded by industry professionals with extensive experience in the mortgage and financial services sectors. The founding team includes Danny Horanyi (Co-Founder of NEO Home Loans powered by Better), Ian Kimball (Executive Director of Strategy at Service First Mortgage), and John Meussner (Executive Vice President of Production at Catalyst Mortgage). Their collective expertise in mortgage lending shaped Aidium's focus on addressing real-world challenges facing lenders today. You can read more about their background and mission on their About page.
Where Is Aidium Mortgage CRM Based?
Aidium is headquartered in Boulder, Colorado, United States, and operates as a privately held company with a team of 11-50 employees.
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