What Does affable.ai [now a Bazaarvoice solution] Do?

affable.ai [now a Bazaarvoice solution] is an AI-powered influencer marketing platform designed to automate and optimize how brands discover, engage, and measure social media influencers. affable.ai leverages artificial intelligence, machine learning, and computer vision to profile influencers and their audiences across platforms like Instagram, YouTube, Twitter, and Facebook.

The platform addresses the growing demand for effective social media influencer marketing by providing tools for:

• Discovering relevant influencers based on audience insights and brand fit
• Managing influencer relationships and campaign workflows
• Measuring the performance and ROI of influencer campaigns

By automating these processes, affable.ai aims to do for social influencer marketing what Google AdWords did for search advertising—making it scalable, data-driven, and accessible for brands of all sizes.

Who Uses affable.ai?#

affable.ai serves a diverse range of global brands, retailers, and consumer companies seeking to amplify their presence and engagement through influencer marketing. Notable customers include:

• Walmart
• Sephora
• Verizon
• Pepsi
• L’Oreal
• Samsung
• Unilever
• Target
• Woolworths
• Canon
• 3M
• Urban Barn
• Electrolux
• Petco
• Land O’Lakes
• AT&T
• Under Armour
• LG
• Officeworks
• DSW
• Kendra Scott

This mix of industries—from retail and beauty to electronics and food—illustrates affable.ai’s broad applicability for brands looking to harness the power of social media influence.

How Was affable.ai Started and Who Leads It?#

affable.ai is part of Bazaarvoice and benefits from leadership with extensive experience in technology, marketing, and business growth. Key executives include:

• Keith Nealon (CEO): Focused on scaling global technology companies.
• Tom Addis (President): Specializes in team building and revenue growth.
• Zarina Lam Stanford (CMO): Leads marketing with a customer-centric, insights-driven approach.
• Colin Bodell (CTO): Responsible for technological innovation.
• Marissa Jones (SVP, Product): Heads product management and user experience.
• Colby Smith (EVP & GM): Oversees Social Commerce and affable.ai products.

This executive team brings expertise in software development, marketing, and customer engagement, helping affable.ai advance as a leading influencer marketing solution.

What Makes affable.ai Different?#

affable.ai stands out for its use of advanced AI and data analytics to automate influencer discovery and campaign management. Its algorithms provide detailed influencer and audience insights, enabling brands to make data-driven decisions and maximize campaign impact. The integration with Bazaarvoice further enhances affable.ai’s reach and capabilities within the broader digital marketing ecosystem.

Where Is affable.ai Based and How Big Is the Team?#

affable.ai [now a Bazaarvoice solution] operates out of Austin, CA, United States, with a team of approximately 11-50 employees. The company’s primary industry focus is software development.

Learn More#

For more information about affable.ai and its parent company, visit their About page.

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