Advantive is a software development company specializing in purpose-built solutions for specialty manufacturing and distribution businesses. Advantive creates software designed to streamline complex operational processes, optimize visibility and throughput, and drive improvements in quality, profitability, and revenue across the entire manufacturing and distribution lifecycle.
The company's software is deeply integrated into their customers' daily operations, supporting functions such as schedule optimization, quality management, sales order processing, inventory control, fulfillment, financial management, e-commerce, and advanced reporting and analytics. Advantive's platforms are tailored, scalable, and user-friendly, aiming to enhance every stage of the manufacturing and distribution value chain.
Who Uses Advantive?
Advantive primarily serves organizations in specialty manufacturing and distribution sectors. Their customers include corrugated and packaging manufacturers, equipment and supply wholesale distributors, as well as automotive and other specialty manufacturers. Notable companies using Advantive's solutions include:
- Green Bay Packaging
- Autoliv
- Ocean Spray
- Sandisk
- Nut Place
- Milhench
- Valley Container
- The Source
- Ben & Jerry's
- Valley Lighting
This diverse customer base benefits from Advantive's decades of experience in the industry, with solutions tailored to the unique needs and complexity of their operations.
How Was Advantive Started?
Advantive's leadership team brings expertise across software, manufacturing, and distribution. The founding team includes:
- Kevin Boyce (CEO)
- Ryan Asche (CFO)
- Jim Hansen (CPO)
- Phil Burroughs (CRO)
- Jeremy Van Beusekom (CoS)
- Andries Hanekom (CTO)
- Oliver Staehelin (CCDO)
- Mike McGrail (SVP, Professional Services)
Their experience and hands-on approach help ensure Advantive's software remains closely aligned with customer needs and evolving industry challenges. More about their team and company background can be found on their About page.
What Makes Advantive Different?
Advantive’s primary differentiator is its focus on deeply embedding its software within customer operations, addressing the full range of manufacturing and distribution processes. The company emphasizes specialized, scalable solutions that are easy to use and deliver rapid ROI, reflecting decades of industry-specific expertise.
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