AdAction is a performance-driven marketing platform specializing in mobile technology, designed to help brands and app developers connect with audiences and drive engagement through reward-based experiences. AdAction develops mobile-first strategies that integrate supply, loyalty, and rewards systems, enabling clients to amplify reach, attract high-quality users, and improve user retention.
Leveraging advanced technology and data-driven insights, AdAction supports brands in creating personalized engagement campaigns that foster genuine connections with users. Their solutions are built to deliver sustainable growth by enhancing user acquisition and retention through impactful reward systems.
How was AdAction started?
AdAction was founded in 2013 by Brian Fox, who serves as the CEO. Brian Fox brought expertise in performance-based mobile marketing to the company, establishing AdAction as a specialist in delivering measurable outcomes for brands and app developers.
Who uses AdAction?
AdAction works with a broad range of clients in the mobile app and gaming industries, as well as consumer brands seeking to boost user engagement. Notable customers include:
- Snibble
- FT Games
- EA
- PerBlue
- gumi
- Jam City
- Kabam
- King
- RetailMeNot
- Skout
- Zoosk
- Zynga
These clients leverage AdAction's platform to drive app installs, increase user loyalty, and optimize monetization strategies.
Where is AdAction headquartered and what is its size?
AdAction is headquartered in Denver, Colorado, United States, and employs between 51 and 200 people. The company operates as a privately held entity specializing in software development and mobile marketing solutions.
To learn more about their company history and team, you can visit their About page.
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