AcuityMD is a fully remote, venture-backed technology company that develops software and data solutions to help MedTech companies bring products to market more effectively. AcuityMD connects software and data to support medical device and technology companies in understanding and expanding their market opportunities.
AcuityMD's platform is designed to provide MedTech commercial teams with actionable market insights. Their solutions help identify and prioritize doctors for product training, quantify and execute on opportunities to expand technology adoption, and integrate data to track product adoption while predicting demand. The core features include:
- Targeting: Enables companies to identify and prioritize doctors who are most relevant for training on the latest medical innovations.
- Pipeline & Forecasting: Offers tools to quantify opportunities and execute strategies for expanding technology adoption.
- Data Platform: Integrates multiple data sources to monitor product usage and forecast future demand.
AcuityMD focuses on supporting a broad range of MedTech innovators, from large enterprise commercial teams to startups launching new products. Their clients include organizations such as Olympus, Embody, BD, Providence, Pristine, Merit, Livsmed, Icotec, FemSelect, Dilon, Nico, Intellijoint, Miach, Spinal Simplicity, Teleflex, Ossio, Spakr, Profound, and Bolt, demonstrating a strong presence in the medical device and healthcare technology market.
How was AcuityMD started?
AcuityMD was founded by a team with backgrounds in software, medical technology, and business operations. The founding leadership includes Michael Monovoukas (CEO & Co-Founder), Lee Smith (Co-Founder & Head of Commercial Development), and Robert Coe (CTO & Co-Founder), supported by experienced leaders in engineering, product, marketing, and revenue. Their collective expertise guided the development of a platform tailored to the unique needs of MedTech commercialization.
Who uses AcuityMD?
AcuityMD is used by MedTech companies of all sizes, from established enterprises to new market entrants. Their platform serves commercial teams, sales leaders, and field-based representatives who need to understand their market, drive adoption, and manage product launches in the highly specialized healthcare sector.
What makes AcuityMD different?
AcuityMD’s focus on the MedTech sector and its integration of data-driven insights with practical commercial workflows distinguishes it from more general software platforms. The company emphasizes close collaboration with MedTech innovators to ensure its tools meet real-world needs, aiming to bring greater clarity ('acuity') to complex medical markets.
You can learn more about their story and leadership on their About page.
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